Marketing at Stanford GSB is rooted in understanding customers, leveraging persuasion, and managing modern campaigns.
Around 17% of the class enter marketing or commercial roles across industries like technology, CPG, healthcare, and retail.
Recruiters, from Amazon to Nestlé to early-stage D2C brands, look for leaders who combine consumer empathy with measurable impact.
Stanford’s curriculum equips these leaders with the tools and thinking frameworks to navigate product-market fit, customer acquisition, and channel optimization.
In this deep dive into Stanford’s MBA Curriculum for Investment management professionals, we help you:
• Understand the skills and knowledge a career in Sales/Marketing demands
• Identify the most relevant Stanford MBA courses and experiential programs from foundational marketing courses to electives on persuasion, analytics, and AI, to build sustainable value in evolving markets; skills essential for a Marketing career
• Learn how to connect GSB learning and networking opportunities to your personal story
• See examples of how a Marketing candidate might structure their Why Stanford MBA pitch
